NeuroMarketing Versus Internet Marketing - No Contest

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NeuroMarketing was new to me when I got a call from Alex Freedman of CBC Television. He had read about it in an article in Macleans on May 20, 2005 by Katherine Macklem entitled, Does the use of brain scans take advertising too far? A quote from the article will give you the idea: Some advertising executives are forging a new, controversial field of marketing research using brain scans. Called neuromarketing, it studies the impact on the brain of advertising and branding efforts. The research h ... (more)  

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Last update: 06/01/2005

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