Pfizer mishandles unlikely Viagra recall
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Pfizer is providing an excellent example on how not to deal with product problems and recalls. While the drug industry has some unique attributes, there are several learnings that are applicable to other sectors as well. I have written extensively on Pfizer's mishandling of the recall of Bextra, it seems that Pfizer has another situation to deal with - a somewhat likely recall of another blockbuster drug Viagra. Based on the data presented so far, I think that the number of people affected is s ... (more)
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Last update: 06/01/2005