Finger Food

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Poor Wendy?s. One crazy woman wrongly accuses the fast-food chain of an unthinkable crime (serving Chili containing a severed finger) and boom the brand has been dealt a major PR and marketing blow. It is the nature of our world today that information travels faster than the speed of light, even if that information is false. And before you get the chance to set the record straight the brand damage has been done and Leno and Letterman have skewered your reputation. How can you prevent this from ... (more)  

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Last update: 05/26/2005

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